eBook and eMail Marketing
E-Books or FlipBooks
An e-book is a non-editable text that is converted into a digital format and displayed and read on an electronic device, such as a tablet or smartphone.
Unlike other text that can be read on a device, an e-book is not editable. This is for the safety and protection of the author. After all, with so many people having access to an e-book over multiple electronic devices, no one should be able to change the content without the author’s permission.
E-books are becoming more popular not only because they are convenient, but also because they’re less expensive to produce. Authors eliminate the overhead costs needed for printing hard copies of their work. And because they can be accessed on multiple devices at once, e-books also take up less space.Aside from the traditional reason of telling a story, an e-book can also be part of a company’s marketing strategy.
Remember that quality content is the core of inbound marketing, which is how a company communicates with its customers and how it strengthens its brand reputation. A great e-book with quality content can significantly impact how a brand is perceived.E-Books may be a good option when a company is trying to attract potential customers to try their services or purchase their products. E-books create brand awareness and extensively detail how their brand can help address a specific concern.
E-Mail Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisements, request business, or solicit sales or donations.
Affiliate Marketing is a huge user of e-mail marketing in that lead generation via social, organic, paid ads, or purchased email lists are all used to supply the customer addresses (emails) for delivery of a product or offer to each individuual or entity for the purpose of selling that product, and/or elisiting a reply that may signal interest or future interest in receiving additional offers from the marketer.
